Any marketing initiative has as its main target leads generation. Leads generation is not a simple task and most Marketing managers tend to ignore it. Yet, this is the real test of whether your marketing initiative makes sense or not. It is the best way to measure any initiative undertaken and can be a benchmark for your marketing activities.
The online market has made it very easy to reach a wide target audience, and every marketing manager needs to learn how to use it to their benefit.
The most important thing you need to do is to have correct target group data. Without having a proper understanding of your target group, you will waste a lot of your time because you will be speaking to the wrong people. This will result in very poor leads generation and will frustrate your marketing efforts.
Tracking the leads.
Have a system in place to track your marketing campaign. you need to have the proper tools to track the performance of Whatever online channels you are using. This could include tools like Google Analytics, Customer Relationship Management tools, inbound marketing tools, and sales performance platforms. The results from tracking online activity will allow you to tailor your messaging to the right groups.
Focus on the quality of leads.
Even if you collect 1000 leads in a day, and they have no use, then you will have wasted your time. Check that the quality of the leads you get conforms to your understanding of the target group.
Grade the leads.
Have long term and short term goals when creating your plan. Also, define what your prospect is and how you will move that prospect to the next level. Follow-up and talk to the leads so that you can gauge their interest and see how you can turn them into clients.
Monitor the competition.
It is very important for the marketing manager to understand what the competitors are doing. Check out their responses to customers, how they incentivize customers, how they handle customer issues just to name a few things. Now use this information to make your services better and watch your leads transform into sales.
Turn cold leads into warm leads.
Social media gives you an opportunity to interact with customers and to build brand awareness. Engage the customer by sharing content that is relevant to them; invite them to like your pages so that you grow your online community, engage with them by responding to the issues and listening to what they have to say.
Capture all the information you get using relevant tools which will help you build your database. Have a call to action so that the warm leads do not turn cold. Link your social media pages to your website and have a landing page that is specific to whatever you’re pushing.
Remember to keep on updating your target audience and what you have and offer them discounts and incentives to make sure that they stay engaged.