Any marketing manager will tell you how exciting it when they receive leads from any campaigns they do. This joy is usually short-lived because most of the leads end up turning cold, and very few of them turn into actual sales. This could be because some customers do not really understand what it is they […]

Marketing managers generate leads for the business. However getting the lead is one thing, translating them into sales is another.  A warm lead can quickly turn cold if you do not pay your attention to it.  Here are some tips to help you turn leads into sales. Offer incentives. We all like free things and […]

Any marketing initiative has as its main target leads generation. Leads generation is not a simple task and most Marketing managers tend to ignore it. Yet, this is the real test of whether your marketing initiative makes sense or not. It is the best way to measure any initiative undertaken and can be a benchmark […]